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| 19 December 2007 |
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Welcome
Welcome to our Xmas edition of Rubystar Racing and thanks for the wonderful feedback we received from our first edition last month.
This month we feature:
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Racing news from around the country
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Upcoming feature race meetings over summer
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Marketing to Generation X
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Fashion news from one of Melbourne’s award winning milliners
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Racing Profile – Good Luck and Good Punting with Kenny Callander
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Reports from return to racing meetings in NSW and Qld
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Summary of Victoria’s Spring Carnival
Rubystar Racing is keeping you updated with events coming up over the Summer months. As you know, racing never sleeps (well, may be a bit of a lie down over the past few months!) and there is plenty of activity around the country to celebrate the festive season at the track. |
About Rubystar Racing
Rubystar Racing is a free monthly email specifically tailored for PR, marketing, communications and sponsorship people within the racing industry. The aim is to keep everyone informed of what’s happening in the racing events industry, to read about each other and to share ideas.
Rubystar Racing will be distributed at the middle of each month. We welcome your input, feedback and suggestions. Please send submissions by the last day of each month to info@rubystarpr.com.au for consideration.
Rubystar PR has extensive experience in racing and fashion/social PR, raceday photography, photo shoots, racing article writing, racing profiles and images, development of racing websites, Fashions on the Field organisation, raceday promotion launch organisation. We are passionate about the racing industry and are keen to see the industry continue to grow in Australia. To read more about Rubystar PR, click here. |
Racing Industry News
Staff Changes at Brisbane Turf Club
After five years as General Manager of Marketing at Brisbane Turf Club (BTC), Jillian Peacock will be making a city change with a move to Sydney. After an overseas trip over the Xmas period, she will be moving to Sydney’s northern beaches with her family. Jillian finishes at BTC on Friday 21st December and has been with the Club for a total of eight years. I’m sure she will be greatly missed!
Following the resignation of BTC CEO Sean Kelk, Racecourse Manager Warren Williams currently presides as the acting CEO. Warren has worked as Racecourse Manager at Doomben for over 13 years. He started his career as the Grounds Manager of the Moonee Valley Race Club in 1985.
Victoria Racing Club Among Victoria’s Finest
The Victoria Racing Club (VRC) has been named the best tourism operator in its field, winning the Major Festivals and Events category in the Melbourne Airport 2007 Victorian Tourism Awards. For further information, click here.
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Racing Profile - Ken Callander
Renowned racing personality, Ken Callander, has been in the media spotlight for over forty years. He commenced his career as copy boy for The Daily Mirror in 1962 and has been the voice of racing to loyal punters ever since.
He has appeared on television, radio and in the newspapers and has now turned his journalistic hand to book writing recently releasing one of the best reads on the sports scene, ‘Good Luck and Good Punting’.
Click here to read about the blood, sweat and tears that went in to compiling the book and Ken’s views on EI. |
Racing Fashion Profile - Kim Fletcher
We interview one of Australia’s top milliner’s, Kim Fletcher. Kim’s masterpieces have graced shows in Dubai, Germany, England, Singapore and New Zealand. She took home this year’s Millinery Award at the Melbourne Cup Carnival and shows no signs of slowing down her fast track to international success. Click here to read more. |
All Eyes on the Return to Racing at the AJC
Rubystar PR was pleased to be involved in the PR activity for the Australian Jockey Club with their highly anticipated Return to Racing on Saturday December 1st.
To read more about the day, click here.
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Sydney Race Fans Flock Back to Rosehill Gardens
More than 10,000 racegoers braved the threat of bad weather on Saturday, 8 December to attend Sydney Turf Club’s first race meeting since the EI crisis brought NSW thoroughbred racing to a four-month standstill.
Rosehill Gardens came to life with racegoers, punters, trainers, jockeys and owners all eager to return to the track.
A cheer went up from the crowd as the gates flew back to launch the opening race, which provided Rosehill trainer Greg McFarlane with his first metropolitan winner, Baadi Blasted.
The race meet was held a week after the passing of Jim Fleming AO. Jim, a former Chairman of Sydney Turf Club, renowned retailer who established the Flemings and Jewel grocery chains in Australia and noted breeder was honoured with a tribute before the fifth race, the Vale Jim Fleming AO Handicap. Fittingly, this race was taken out by local horse, Ready to Lift, trained by Rosehill’s Gerald Ryan.
In another milestone, South African rider Jeff Lloyd scored his first victory on Sydney soil when he steered Vecchia Roma home in the last. |
Brisbane Turf Club's Post EI Celebrations
City Pacific Doomben’s return to racing Saturday 1st December was a highly anticipated event that did not disappoint. Above average crowds attended the day with course dress codes relaxed to celebrate both the first day of racing and the first day of summer. Many punters happily dressed in beachwear to join in the fun of the day and to win spot prizes of mystery bets and movie tickets. Ladies were rewarded for dressing up with a $1,000 major prize voucher from The Mask with Fashions on the Field while the boys were rewarded for dressing down in Best Boardies on the Field with a Mini Mal Surf Board from Primitive Surf up for grabs.
Day two of pre-Christmas racing Saturday 8th December included a large number of Christmas functions and marquees. True to form Queensland in December turned on the heat with temperatures soaring above thirty degrees but nothing could deter the party goers from enjoying the atmosphere of the day. On the St Leger Lawn alone over 1,500 attended various marquee functions, dined on over 140 kilos of prawns, 180 dozen oysters and over 360 bottles of bubbly.
City Pacific Doomben will race again Saturday 29 December 2007 with live entertainment (Band - Bigger Than Texas), great racing with full tote and bookmakers facilities and free buses back to the Valley. |
Eagle Farm Also Back on Track
It’s been a long and painful wait, but Eagle Farm has been finally gearing up for the much anticipated return of horse racing.
After almost three months, thoroughbreds thundered down the straight once again at Eagle Farm last Saturday 15th December for the Seppelt Wines Christmas Party Raceday with over 4,000 racegoers at the track.
With the return of racing and fast-approaching Christmas both cause for celebration, Queensland Turf Club definitely threw quite a party.
Live music and entertainment, children’s activities and a special visit from Santa all featured on the day making it a great day for the whole family. The exciting eight race program featured the $100,000 Quality Handicap.
Music legend Daryl Braithwaite paid special tribute to the return of horse racing, performing hit songs such as “One Summer”, and of course, “The Horses” live.
The horses didn’t miss out either, as the newly extended and reshaped mounting yard and eliminated 600m crossing on the course proper had them galloping to a different beat. |
Victoria's Spring Carnival in Review
The 2007 Spring Racing Carnival again proved a major success despite the ever present threat of Equine Influenza.
The second highest aggregate attendance figures on record flocked to the 50 days of the Spring Racing Carnival, highlighted by more than 48,000 people on BMW Caulfield Cup Day, 42,000 on Tattersall’s Cox Plate Day and almost 400,000 for the four days of the VRC’s Melbourne Cup Carnival. For further details of the carnival, click here. |
Resources - Marketing to Generation X
X marks the spot! Find out about how to effectively market to Generation X - who are they, what do they want, what are their consumer patterns? Click here for a free Gen X marketing resource. |
Previous Articles
Did you miss something in our last edition?
Norman Gillespie – AJC CEO
Donny Galella – Celebrity Milliner |
Until Next Month...
Thanks for your support of Rubystar Racing – the national newsletter bringing racing administration staff together. Feel free to send us feedback or interesting information you’d like to share with others in the industry. Have a fantastic Xmas and here’s cheers to an EI-free year ahead… Giddy Up 2008!
Rubystar PR
T: 02 9517 1710
F: 02 9517 9626
E: info@rubystarpr.com.au |
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