Launching Australia's First Leica Boutique
Rubystar PR worked with Australia's biggest photographic store to launch the nation's first Leica Boutique in Sydney's CBD.
The event had a 1920s theme and was oversubscribed within hours of the invitations going out. A sudio setting was established with models dressed in 1920s costumes while a 1920s jazz band played in the background. Guests were able to trial the 'Rolls Royce of cameras' and have their images processed on the spot. With rave reviews, the store will be hosting similar events in the future to meet the demands of their customers.
Rubystar PR helps secure $1m in funding
Through media contacts and leveraging relationships with journalists and key government contacts, Rubystar PR was instrumental in securing $1 million in funding from Premier Barry O’Farrell’s office.
Each year thousands of young students witness a simulated car crash which highlights the importance of youth road safety at the Youth and Road Trauma Forum.
This critical funding will ensure the continuation of the program for four years allowing organisers to work on growing the event and will potentially save the lives of nearly 50,000 young Australians.
Nothing like PR to save lives!
Using social media to boost sales in a tough retail climate
The creation of a full social media strategy by Rubystar PR has helped one leading camera store drive sales.
Despite difficult economic conditions and a struggling retail sector, Foto Riesel is going from strength to strength thanks to an effective social media strategy.
Many people have a Facebook page for their business ‘because they know they should have one’ but rarely understand how to tie this in with their marketing and communications strategy and overall business objectives.
Through the creation of an integrated strategy using online forums, blogs, Twitter, Facebook and other means, Foto Riesel has very quickly developed an online community that shares photographic tips, critiques each other’s images and learns about the latest products on the market.
With a new e-commerce site for the community to purchase photographic equipment, this is the first in Australia for the retail photographic trade.
PR for Sydney’s first super race club
Debate has continued for many years whether Sydney’s two major race clubs should merge.
Finally in 2011, the discussion stopped and became reality when the newly formed Australian Turf Club was born.
Rubystar PR was engaged to implement a tailored PR strategy for the new organisation in a particularly challenging time.
With our strong racing knowledge, expertise in this area and extensive media contacts, we ensured that media outcomes were achieved during the Autumn Racing Carnival period despite a merger taking place at the same time.